Daphna Nissenbaum

Daphna Nissenbaum

Daphna Nissenbaum is CEO and co-founder of TIPA.  Before launching TIPA, she served as the CEO of the Caesarea Center for Capital Markets and Risk Management at the Interdisciplinary Center (IDC), Herzliya. Previously, she held various management positions at SPL World Group Ltd, a provider of revenue and operations management software, and before that served as a project manager at Whelty Lager Ltd., located in Boston MA, USA.  

Nissenbaum holds an MBA specializing in Marketing and Entrepreneurship from IDC Herzliya (graduated with honors) and a BA in Economics and Software Engineering from the Bar Ilan University. She graduated the elite Israeli Army software engineering program (Mamram) and served in the Israeli Navy software unit as an officer (ranked Captain).
Turning Plastics Problems into Solutions for Our Health & the Health of the Planet


Plastic has become a huge problem not only for our environment but also for our health. A recent study released shows that billions of people are drinking tap water contaminated with plastic and that the United States is as at the highest contamination rate at 94 percent! 

The plastic problem is becoming an issue we can no longer ignore and was one that I was faced head on with my own family.

The morning that was going to change the direction of my work life started like any other morning in our house -- the rush to get the kids ready to go to school. I wanted to refill the kids’ water bottles when I realized there were no bottles! This wasn’t the first time this had happened. It happened every few days, so I told them, "Hey guys, you have to bring the bottles back because there's no way you're going to take a new bottle to school every day and just throw it into the garbage bin. So much plastic waste… just doesn't work."

The kids left for school and I went out jogging, but that day, as I was running, that conversation, just like many others along similar lines, made the connection in my mind. I thought to myself, there must be a different way, a better way…