In this episode, guest Brian Q. Davis shares tips on:
- Changing your mindset as consumer and patient attention changes so you get the most out of your marketing budget
- Sorting out how to connect people who are at a high level of uncertainty with the resources that could assist their outcome
- Recognizing how many ideal patients are online
- Keeping up with the pace of technology, reach and consumer behavior
- Investing marketing dollars to align with the objectives of the organization
- Defining your marketing outcome and strategizing to accomplish it
- Operating in the Golden Age of healthcare marketing
- Demanding more so you can deliver a great online experience to your patients in their moments of need
- Knowing when to get help because things may change too rapidly for your in-house team to keep up
Get in touch with Brian:
Scorpion Healthcare Internet Marketing
