Ep8: Personas & Patient Journeys: Matt Dion

In this episode, guest Matt Dion shares tips on:

  • Creating content by understanding your audience
  • Targeting your content to your patients’ current needs
  • Finding out what people go through with health journeys to help them solve their problems
  • Breaking it down to prevention, treatment and after care so your marketing isn’t opportunistic
  • Being responsible and accurate with the information you’re presenting
  • Tying your facility’s expertise to treating health conditions
Listen in as Matt Dion joins Bill Klaproth to share his best advice on using personas and patient journeys in your marketing.

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Mintent
Ep8: Personas & Patient Journeys: Matt Dion
Featuring:
Matt Dion, CEO of Mintent
Matt DionMatt is the CEO of Mintent, a Content Marketing software company. Mintent helps Communications Managers and Marketers in industries such as healthcare to manage content and market with strategic intent. With a career spanning 25+ years, Matt is a renowned thought leader in the areas of Digital Marketing, Content Marketing, customer driven experiences, brand building, and business development. Matt is also a sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, and more.