Ep9: Email Marketing: Becky Goplin

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Ep9: Email Marketing: Becky Goplin

In this episode, guest Becky Goplin shares tips on:

Meeting your patients where they are
Cutting through the clutter with your emails
Creating a content calendar
Starting an email marketing campaign
Integrating email with CRM
Determining email frequency

Listen in as Becky Goplin joins Bill Klaproth to share her best advice on getting the most out of email marketing.

Get in touch with Becky:
LinkedIn
Twitter
Tea Leaves Health

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Featuring:

Becky Goplin, Marketing Manager of Tea Leaves Health

As Marketing Manager for Tea Leaves Health, Becky demonstrates her stellar wordsmithing capabilities and marketing prowess as she brings a fresh voice to Tea Leaves. As part of this role, Becky executes internal and external webinars, blogs, collateral, social media and other various thought-leadership content on behalf of the brand.

Becky began her career in healthcare CRM in 2010 when she was hired as an Account Coordinator for REACH3. Since 2011 and the acquisition of REACH3 by MEDSEEK/Influence Health, Becky has served as an Account Manager, Traffic Manager, Business Process Coordinator, Sr. Client Services Liaison, Content Writer, Marketing Project Manager, Product Marketing Manager and Campaign Manager and did a brief stint at the design-build firm ERDMAN as a Content Marketing Specialist. Prior to that, she held Account/PR Coordinator roles at various PR and integrated marketing firms in Madison & Milwaukee, WI.

Becky holds a B.A. in Mass Communications with an emphasis in Public Relations and a minor in Creative Writing from the University of Wisconsin – Eau Claire.