One Company Takes Non-GMO to the Next Level

Guest Bio: Katrina Yolen

With more than 15 years of experience in consumer products marketing, Katrina Yolen is an avid marketing leader with a track record of identifying insights and developing strategies to build brands. As director of U.S. marketing for Weetabix North America, Yolen is responsible for leading the domestic marketing and communications strategies for Barbara's cereals, snacks and cookies, Weetabix cereal, and Alpen muesli.

Before joining Barbara’s, Yolen served as a strategic marketing consultant, providing marketing strategy and brand management consulting services to consumer packaged goods companies and start-ups including Welch's and Tribe Mediterranean Foods. Yolen also previously served as Innovation Director for GlaxoSmith-Kline, and has held positions at prominent CPG brands including Mondelez International and Campbell Soup Company.

Yolen is highly results-driven and passionate about creating a positive and supportive work environment. She holds a bachelor’s of arts degree from Harvard University and a master's degree in business administration from the Wharton School at the University of Pennsylvania.