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One Company Takes Non-GMO to the Next Level

From the Show: Naturally Savvy
Summary: The desire for wholesome, organic, non-GMO food options and ingredients is not going away.
Air Date: 11/5/14
Duration: 10
Host: Andrea Donsky, RHN and Lisa Davis, MPH
Guest Bio: Katrina Yolen
With more than 15 years of experience in consumer products marketing, Katrina Yolen is an avid marketing leader with a track record of identifying insights and developing strategies to build brands. As director of U.S. marketing for Weetabix North America, Yolen is responsible for leading the domestic marketing and communications strategies for Barbara's cereals, snacks and cookies, Weetabix cereal, and Alpen muesli.

Before joining Barbara’s, Yolen served as a strategic marketing consultant, providing marketing strategy and brand management consulting services to consumer packaged goods companies and start-ups including Welch's and Tribe Mediterranean Foods. Yolen also previously served as Innovation Director for GlaxoSmith-Kline, and has held positions at prominent CPG brands including Mondelez International and Campbell Soup Company.

Yolen is highly results-driven and passionate about creating a positive and supportive work environment. She holds a bachelor’s of arts degree from Harvard University and a master's degree in business administration from the Wharton School at the University of Pennsylvania.
One Company Takes Non-GMO to the Next Level
The desire for wholesome, organic food options and ingredients is not going away.

And, having the option of non-GMO foods is increasingly important to consumers as well.

But, many companies aren't willing (or able) to take all the steps necessary to ensure their products are GMO-free -- and verified as such -- especially because it isn't cheap to do so.

One company, Barbara's Bakery, has invested in this and has done so rather quickly.

The company recently announced that 26 of its cereals are verified, and a majority of its snacks are non-GMO verified as well.

Not only is Barbara's Bakery invested in your health, but they also partner with the National Wildlife Federation and the National Audubon Society to help promote awareness about animals (some of them endangered) around the world.

Director of U.S. marketing for Weetabix North America, Katrina Yolen, joins Andrea and Lisa to share more about what Barbara's Bakery is doing in terms of non-GMO offerings, as well as why this is becoming increasingly important for the health and wellness of the nation as a whole.
Transcription:


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