In this episode, guest Matt Dion shares tips on:
- Creating content by understanding your audience
- Targeting your content to your patients’ current needs
- Finding out what people go through with health journeys to help them solve their problems
- Breaking it down to prevention, treatment and after care so your marketing isn’t opportunistic
- Being responsible and accurate with the information you’re presenting
- Tying your facility’s expertise to treating health conditions
Listen in as Matt Dion joins Bill Klaproth to share his best advice on using personas and patient journeys in your marketing.
Get in touch with Matt:
FacebookTwitterMintentFeaturing: Matt Dion, CEO of Mintent
Matt is the CEO of Mintent, a Content Marketing software company. Mintent helps Communications Managers and Marketers in industries such as healthcare to manage content and market with strategic intent. With a career spanning 25+ years, Matt is a renowned thought leader in the areas of Digital Marketing, Content Marketing, customer driven experiences, brand building, and business development. Matt is also a sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, and more.
