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Your Child & Advertisements: A Dangerous Combination

From the show: Healthy Children
Dr. Dina L.G. Borzekowski, Ed.D.
Guest Bio
Guest Bio: Dr. Dina L.G. Borzekowski, Ed.D.
dina borzekowskiDina L.G. Borzekowski is an internationally recognized expert in the area of children, media, and health. In July 2013, Dr. Borzekowski joined the faculty at the School of Public Health at the University of Maryland as a full Research Professor in the Department of Behavioral and Community Health. Prior to this appointment, Dr. Borzekowski had been at the Johns Hopkins Bloomberg School of Public Health.

Dr. Borzekowski's domestic and international research involves studying how youth come to use media and how media has an impact on the health and well-being of children and adolescents.
Do you often hear your children say, "Mommy I want that!"... because they saw it on TV or elsewhere in an advertisement?

Are you worried that ads for cigarettes might have that same effect?

You should be.

A study in the October 2013 journal Pediatrics, researchers worked one-on-one with more than 2,400 5- and 6-year-olds in Brazil, China, India, Nigeria, Pakistan and Russia, asking them to match logos with pictures of products.

Eight cigarette brand logos were included.

Overall, 68 percent of the children could identify at least one cigarette brand logo.

This is becoming a very real, very scary problem.

Special guest, Dr. Dina L.G. Borzekowski, shares the best advice on how to teach your children about the reality of advertising and how to separate the hype from the truth.

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