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Life's Too Short... so make the most of it! Try something new, eat something healthy, grow something beautiful, hug someone you love, move around a lot, and be kind to yourself. Melanie Cole brings you the best tips from lifestyle and fitness experts, including guests from the American College of Sports Medicine.

At-Home Inventions: Couch Entrepreneurs

From the Show: Life's Too Short
Summary: Have a great idea up your sleeve? Find out how to take your invention to market.
Air Date: 4/4/17
Duration: 13:13
Guest Bio: John Yarrington, Publisher of Response Magazine
John YarringtonJohn Yarrington is the publisher of Response Magazine, the magazine of the direct response television industry, also known as the “As Seen on TV” industry. 

John deals with at-home inventors, gives them tips on their invention, even connects them with the top marketers who can bring their product to market and, fingers crossed, make them millionaires. We all know “But wait, there’s more” in infomercials. 

John knows the behind the scenes of how those products come to be and how they become successful. From BeActive Brace to Simply Fit Board, John gives a great interview.
  • Guest Facebook Account: www.Facebook.com/ResponseMagazine
  • Guest Twitter Account: @ResponseMag
Have you ever watched an infomercial and said to yourself, “I could’ve invented something like that”?

If you are a home inventor, how do you find people to buy your products?

There are two types of media:

  1. Media that creates brand awareness, getting you to think about their product.
  2. Direct response media, geared to get clients and consumers to take action.
All marketing is designed to solicit a response. The question is how immediate you want that response to be.

How to Get Your Product Made

Ask yourself if you’re in love with your product, or does it have a potential place in the marketplace? Don’t mortgage your home to chase the dream if your product isn’t relatively viable. Does your product solve a common problem? Does it have mass appeal? Is it affordable? 

If you assess it to be a worthwhile investment, now it’s time to see what you have to spend on this project.

Get your patent so you can license production. Now no one can steal your idea.

Make a working prototype. It doesn’t have to be amazing. You need something to present to someone who can license production.

Seek a marketing partner. Most marketing partners charge 2-5%. They handle production, promotion and pathways to retail.

Listen as John Yarrington joins Melanie Cole, MS, to break down how you can get your at-home invention into the hands of consumers.

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