"Going organic" encompasses more than just the food and beverages you consume. It's just as important to know what you're putting on your body as it is to know what you're putting in it.
The organic beauty industry has grown over the past few years, but as Steve Shriver, President of Eco Lips Inc., puts it, his company was promoting green, organic products before it was "cool."
Shriver shares with host Lisa Davis the history of the company, what standards they hold themselves to (e.g. USDA Organic, Fair Trade Certified, Non-GMO Project Verified), and the various ways their contributing to the organic beauty industry.