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Adulting: How it Works

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Guest Info & Links: Jamie Gordon, Cultural Strategist
From the Show: Health Radio
Summary: What is this "adulting" thing all about?
Air Date: 4/15/16
Duration: 10
Host: Melanie Cole, MS
Guest Bio: Jamie Gordon, Cultural Strategist
Jamie GordonJamie Gordon works as a Cultural Strategist; using social science as a lens through which to help brands develop more meaningful messages, marketing and products. She has spent the last 16 years traveling all over the U.S. and the world, studying “humans” as a researcher and consultant to a global roster of the leading brands we all probably have in our homes, on our bodies or in our garages. As a student of contemporary culture, Jamie uses her education in Anthropology and Sociology (from the University of Central Florida) to guide her ever-evolving perspective on what’s going on in the world, why it matters to her clients and what they should do about it.

Aside from the client work, Jamie Also enjoys blogging as The Narcissistic Anthropologist to put a social science spin on the quirky challenges and realities of everyday life.   

Jamie is married and has two four legged furry children. She lives in Atlanta, GA, and, with her business partner, runs a Cultural Strategy firm called Culture.
  • Guest Website: Culture
  • Guest Facebook Account: www.facebook.com/trendlanta
  • Guest Twitter Account: @thebrandsherpa
Adulting: How it Works
“Do it while you’re young” is a common bit of advice passed down from older generations.

Youth seems to be the time to have fun, be carefree and pursue things that aren’t too serious. You can get away with not “worrying about it” when you’re young.

The perception is that when adulthood strikes, everything becomes serious. There are taxes to pay, schedules to keep, payments to make, and mouths to feed. It seems that all of the fun is zapped out of life when you reach a certain age.

"Adulting" refers to the responsibilities of adulthood, but the context is that the rest of life can be fun. Yes, you have to go to your job and pay your bills. That's the adulting part. Then, you can play video games or head to the movies. The responsibility part is important. Once the work is done, playtime can take place.

Anthropologist and cultural strategist Jamie Gordon discusses adulting.
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