Children, Adolescents, and Advertising

From the Show: Healthy Children
Summary:The ads aimed at your kids, online and everywhere else, can be pervasive and obnoxious. Can this impact your child in negative ways?
Air Date: 1/16/13
Duration: 10
Host: Melanie Cole, MS
Guest Bio: Dr. Vic Strasburger, MD
vic straussburgerDr. Vic Strasburger is currently Chief of the Division of Adolescent Medicine and Distinguished Professor of Pediatrics, and Professor of Family & Community Medicine at the University of New Mexico School of Medicine in Albuquerque, New Mexico. He was graduated from Yale College (summa cum laude, Phi Beta Kappa), where he studied fiction writing with Robert Penn Warren. He went to
Harvard Medical School and did his pediatric residency at Children’s Hospital in Seattle, Children’s Hospital in Boston, and Paddington Green Children’s Hospital in London. He completed an Adolescent Medicine Fellowship at Harvard Medical School.

Children, Adolescents, and Advertising
Advertising is a pervasive influence on children and adolescents.

Young people view more than 40 000 ads per year on television alone, and increasingly are being exposed to advertising on the Internet, in magazines, and in schools.

This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use.

Media education has been shown to be effective in mitigating some of the negative effects of advertising on children and adolescents.
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