The Secret to Lasting Fitness Motivation

Guest Bio: Michelle Segar, PhD, MPH

Michelle Segar, PhD, MPH, motivation scientist and author of No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness (AMACOM 2015), is Director of the Sport, Health, and Activity Research and Policy Center (SHARP) at the University of Michigan, and Chair of the U.S. National Physical Activity Plan's Communications Committee.

Her 360-degree perspective is informed by more than two decades of award-winning research, individual fitness and self-care coaching, and consulting, uniquely positioning her to help organizations understand and leverage the emotional drivers and internal rewards of consumers' health decisions.

Pioneering new approaches to sustainable behavior change in the fitness, health care, and wellness arenas, Segar's evidence-based ideas about what motivates people to choose and maintain healthy behaviors is changing the conversation across fields. She consults with global organizations on these issues and delivers keynotes and sustainable behavior change trainings.

Her consulting and/or speaking clients include Adidas, Beaumont Health System, EXL, Google, Influence Health, National Business Group on Health, PepsiCo, Walmart, and Zingerman's. She has a doctorate in Psychology (PhD) and master's degrees in Health Behavior/Health Education (MPH) and Kinesiology (MS) from the University of Michigan. Segar lives with her husband and son in Ann Arbor, and she loves walking, speaking Spanish, eating great food, and hanging out with friends and family. She ran with the Olympic Torch at the 1992 Olympic Games in Barcelona.