Happy Is the New Rich

Tank has had his content re-posted by notables like Dwayne “The Rock” Johnson and Mario Lopez, and he receives regular engagement with other high profile followers such as Jon Favreau, Adam DeVine, David Spade, Tony Hawk, Rob Dyrdek, Trevor Noah, Chrissy Teigen, John Mayer, Chris Delia, and Jack Black.

From his start in the marketing deptartment of Island/Def Jam under Jay-Z, Tank began to craft his own brand of relatable humor and brought it to the stand-up comedy stage, where he found the repetition of jokes didn’t quite showcase his quick wit. In 2015, he almost single-handedly popularized the modern format of “memes,” the hugely popular photo caption-based content that is virally shared across all social media platforms. His first original meme was shared nearly one million times! He began his ascent to Instagram infamy when established accounts like @thefatjewish and @fuckjerry began to re-post his original work. Since then, he has cemented his path to becoming the most popular meme creator in the world.

In 2017, Tank released his first book, Happy is the New Rich, a collection of humor and insights gleaned over the course of 10 years from his experience in recovery. Tank is also working on a one-man show that will incorporate his signature sense of humor into a heartfelt story about his inspiring life journey.

Tank creates comedy with a purpose: to spread happiness, joy, and his appreciation for life to his followers and fans. He strongly believes that kindness is its own reward. He lives in Long Island, New York with his wife and son.